Blue Ridge Beef has made the decision to HPP their product effective immediately. All inbound product that we have will be made using the HPP process. This process significantly reduces the risk of bacteria issues.

What is HPP?

HPP (High Pressure Pasturization)is a non-thermal (5ºC – 20ºC) food and beverage preservation method that guarantees food safety and achieves an increased shelf life, while maintaining the organoleptic and nutritional attributes of fresh products.It is based on the use of high isostatic pressure transmitted by cold water of up to 6,000 bar /600MPa /87,000 psi, held for a few minutes. This pressure is transmitted uniformly and instantaneously throughout the product, achieving an effect equivalent to pasteurization, but only using water and pressure instead of heat. 

How does the HPP System Work?

Already packaged products are placed into baskets which are then pushed into the HPP unit for a few minutes. During this process, high pressure inactivates pathogens and spoilage microorganisms without the use of heat, preserving the original flavor, texture and nutritional properties of the product. No heat, no chemical or preservatives involved, only water and pressure. 

Our Thoughts

After extensive industry research, at this time we do not believe the HPP impacts the nutritional value of raw food. It CAN however, change the feedability. HPP food is typically a different texture, color, and smell. 

What We Need You To Know

We want you to be informed and prepared for this change. We are asking that you purchase the new HPP cases with awareness of the potential changes as we will not be offering mass return options if your pets will not eat the product. We will offer a maximum of 1 case per order of returns so please order accordingly so you can ensure your pet will still enjoy the new product type as expected. If you would prefer to look at other options due to this change, Albrights and Midwest Legacy Beef both offer PMR diets in rolls as well. 

Should you have any questions at all, don't hesitate to reach out to us. We will do our best to see you through this adjustment and respond to you as soon as we are able.